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Company toys "1 TOY"
International Trading Company "Alice"

The beginning of cooperation: 2010

Before HIDALGO stood objectives: to increase brand awareness and to provide qualitative support for the key products of the company.

In 2010-2011 with the participation of the Syndicate for ITC "Alice" was held launch a new brand of children's toys - «Gyro» (helicopters with gyro on the remote control) to the Russian market. According to the results of the tender the company opted for a strategy involving HIDALGO with showman Alexander Pushnoy. And in 2012 the Syndicate sold advertising campaign in support of world-renowned bike Smart-Trike especially for ITC "Alice" - a major distributor of children's toys.